counterline : counter intelligence

a pre-engineered product range to cover the needs of the whole servery counter market

In recent years, counterline transformed the food display market with its revolutionary idesign displays – drop-in product ranges based on pre-engineered units, but incorporating the ability to customise to specific customer requirements. Now, counterline is extending this same hugely successful principle to the counter market itself, with four ranges of base units that cover the needs of the economy counter up to meeting the most demanding consultant led specifications – and provide platforms to accept basic or the most imaginative of finishes.

The system has now been further developed to allow the design and construction of a counter that superficially appears to be totally bespoke, but is actually constructed from a range of pre-engineered standard modules. These modules are designed to accept our idesign range of drop in display units. Typically 30/40% of the total counter sales value will be standard drop in displays.

The counter finishes are selected from standard ranges but in combination they allow a wide range of aesthetic effects to be created enabling the counters to blend into any environment.
The original construction system has been value engineered to reduce cost and at the same time to give it a broader appeal in the marketplace by offering a wider range of the units.
The simplicity of the concept allows the customer (usually a kitchen contractor) to buy the counter “delivered only” and to carry out the project management and installation himself.