In recent years, counterline transformed the food display market with its revolutionary idesign displays – drop-in product ranges based on pre-engineered units, but incorporating the ability to customise to specific customer requirements.

Now, counterline is extending this same hugely successful principle to the counter market itself, with four ranges of base units that cover the needs of the economy counter up to meeting the most demanding consultant led specifications – and provide platforms to accept basic or the most imaginative of finishes.

• It means that wherever possible all of our counter components, base units, displays, countertops and fascia panels are pre-designed in 3D CAD and pre-costed.
• Our SolidWorks and DriveWorks® software can then assemble these components rapidly into finished drawings and visuals for you to approve.
• Once we have the go ahead the same systems almost instantaneously produce a schedule of the components needed to build the counter – this then triggers both internal component manufacture and the purchase of the bought in items.

• Above all else they improve almost every aspect of the service level that we are able to deliver to our customers.
• All the pre-designed parts are also pre-costed - this means both ultra fast quotation turnround and dramatically reduced drawing time.
• Manufacturing lead times are slashed as modern manufacturing and assembly techniques can be used – gone are the days of the hand welded framework - and costs are lowered.
• The base units, displays, countertop and fascia components are all manufactured on state of the art CNC production machinery driven directly from the 3D CAD design workstation.
• They are so accurately produced that as fashions change you can swap replacement units in or out or even reconfigure the whole counter at a much lower cost than that of a complete replacement.
• Counter sections are joined together using our unique intalink system and are prewired in our factory, both leading to reduced time on site and again lower costs.

• The investment in 3D CAD, design time, manufacturing software and CNC machinery is enormous.
• No other UK manufacturer has made this commitment to serving its customers.

Will I have to compromise my design?

• There are usually some small compromises between the initial design concept drawings of a counter and the finished article.
• Using pre-engineered components is unlikely to make this compromise any greater.